Postcards & Inserts (Newspaper and Total Market Coverage)

Postcards have long been an excellent vehicle by which to introduce customers to, or remind customers of, your products or services.
    

Note that the median estimated budget given by the U.S. Postal Service for a black & white postcard of good design and directed to a purchased list of 5000 recipients, postage included is $3850.00. See the table below for a cost comparison with Betterway Print performing the same service.

U.S. Postal Services  Estimate	Betterway Print Estimate
(Black & White) $3850	(upgraded to color) $2800

Newspaper Inserts were not originally offered by Betterway Print. It was at the recommendation of our customers, who found them to be an excellent tool, with a good return on investment.  They also found newspaper companies to be difficult, non-responsive and short on good ad design.  Using Betterway Print for inserts will yield a better product, with reduced stress at similar or lower cost.

An interesting feature of newspapers is that they have a loyal following.  This is true even though readership is down.  What this means for your company is that fewer inserts are needed to cover a given area.  On top of that, you KNOW that the insert will be given attention by the loyal readers.

We are always glad, where possible, to augment our product line with what you, as a business, have found successful.